Shop Now

About Purebaby

Purebaby is an Australian owned company creating unique, organic clothing for babies and children.

Established in 2002, Purebaby was born out of a desire for beautiful and simple products made with awareness and care.

In search of a natural alternative for her first daughter Samara, Mirabai Winford, Purebaby’s Founder and Creative Director, was unable to find quality organic garments.

“When I couldn’t find a range to meet all my needs — fashionable, organic, functional and most importantly affordable — I was inspired to create it myself.”


Purebaby’s vision is to create beautiful baby wear without compromising on social responsibility. Each collection is designed and manufactured with love and respect for the world in which we live, the world where our children will grow and play.


The certified organic cotton used in the Purebaby ranges is soft, strong, and resilient, allowing delicate young skin to breathe naturally. It is grown without harmful chemicals, using methods and materials that have a low environmental impact.


Always inspired by the beauty in nature, each Purebaby piece is soft and comfortable - beautifully designed, beautifully organic.